This is a moving away from traditional showrooms driven by branded box directly from manufacturers or number of displays that have never been planned around the customer experience of products presentation, orientation, and in-store communication.
Also, this is a multi-brand showroom concept approach considering the change in shopping habits where the research online of a showroom location where to touch, experiment and find the solution before buying is becoming more popular and actually the new normal.
How can the showroom concept change the physical customer experience and sale process? How can the customer experience integrate physical and digital paths? How the showroom model can reflect the shopping habits expectations?
Identifying some selected interior trendy styles and creating displays, materials samples and mood boards solutions around, adding there digital and physical contents to consistently collide physical and digital paths.
The app can enhance the experience in store with consumer scanning products to find out more information, insights, guides, availability, and promotions.
Flexible areas are a fundamental design feature is moveable areas to allow the store quickly to react to commercial insights from brands and customer to continuously improve the customer experience.