IT’S MY LAB, founded by Lisa Di Bartolomeo, is a multi-disciplinary studio based in London.
It’s My Lab is the story of a passion empowered by a long path of experiences and encounters across different sectors linked together by their most in-deep purpose: to know the human (aka consumer) behaviour to create living (aka selling) experiences. It’s My Lab summarises 20 years across architecture, interior design, retail, marketing, commercial real estate and investment.
Always attracted to the trends, the styles and their evolution, to the way they impact and influence the aspirational lifestyle and vice-versa. The path from architecture across interior architecture, branding, product design and real estate has been simply pushed by a positive curiosity to discover the strategies, the drivers and the hidden dynamics. An genuine inquisitive and strategic approach to the built environment sectors that remains the main focus, however in a omnichannel world, where physical and virtual are increasingly colliding.
YOU NEVER CHANGE THINGS BY FIGHTING THE EXISTING REALITY. TO CHANGE SOMETHING, BUILD A NEW MODEL THAT MAKES THE EXISTING ONE OBSOLETE.
WE BELIEVE THAT THE DESIGN-LED PROJECTS ARE ABLE TO MAKE A STRONG IMPACT ON THEIR AUDIENCE AND CHALLENGE THEIR MARKETS.
THE KEY TO OUR WORK IS TO UNDERSTAND HOW CUSTOMERS INTERACT WITH BRANDS.
We travel, observe, listen, write, create and experiment, immersing ourselves in the trends in ever more rapid transformation shaping consumer behaviour. We monitor the markets and their evolution. We research.
The vision of the future opens to a concept and let us outline new projects over consistent strategies, market positioning and aspirational experiences.
In other terms the creativity meets the strategy to delivery inspired customer experiences.
The idea of the lab, in which searching and experimenting to generate and develop solutions, it is the way we work. Our collaborative approach, partnership between us and our client is functional to outline our research, strategy, design and have a bespoke result.
OUR HOLISTIC APPROACH OPERATES ACROSS REAEARCH, STRATEGY, DESIGN.
We have a model based on integrated design across 5 core disciplines.
WE USE OUR INTEGRATED DESIGN APPROACH TO CUT THE DISTANCES BETWEEN SOME PHASES AND PROFESSIONALS TO MAKE THE PROCESS MORE COMPETITIVE AND PRICELY TARGETED.
A SMALL MULTY-DISCIPLINARY TEAM WORKS IN COLLABORATION WITH OUR CLIENT.
WE ARE SMALL AND FLEXIBLE TO BE TEMPORARLY PART OF YOUR TEAM AND TRULY UNDERSTAND YOUR NEEDS AND WORK EFFECTIVELY WITHIN YOUR REQUIREMENTS.
A BRIEF OF YOUR PROJECT AND HOW OUR SERVICES CAN ADD VALUE TO IT.
IMMERSE OURSELVES IN THE ROLE OF YOUR CUSTOMERS TO GAIN A FULL PICTURE OF THE ENVIRONMENT IN WICH YOU ARE OPERATING. WE MAP YOUR OPPORTUNITIES, PAIN POINTS AND OUTLINE OPERATIONAL CONSIDERATIONS USING ALL WE HAVE LEARNED ACROSS OUR RESEARCH’S METHODOLOGIES.
INSIGHT AND STRATEGY LAY THE FOUNDATION FOR EFFECTIVE DESIGN FOCUSED ON THE FUTURE AND DRIVEN BY AN INFORMED PERSPECTIVE. OUR PROCESS AND WORKSHOPS INSPIRE SUITABLE OPPORTUNITIES. WE DELIVERY A STRATEGIC VISION DOCUMENT.
WE START THE PROCESS OF DESIGN FROM CONCEPT DRIVEN BY INSIGHTS, TRENDS AND DATA AND WE ISSUE THE DETAILED DESIGN ALIGNED TO BENCHMARK COSTS.
WE ENSURE THE DESIGN IS DELIVERED SUCCESFULLY.
CONCEPT DESIGN
DESIGNS DEVELOPMENT
PROJECT MANAGEMENT
PROGRAMME MANAGEMENT