Furore is exclusivity. Salons in historic buildings with not windows in the hight street. In respecting the brand values and services offered, we have been asked to create new branded environments for shopping centres to create a different identity, to communicate more accessibility. hovewer without reducing levels of sophistication and to connect a different audience: younger, faster, easier.
After spending time with founders to understand the values and the approach to a new and more modern proposition, we decided to involve a fashion designer in our team.
Transform the salon into a backstage of a runway.
