How to engage a broad spectrum of clients to the huge offer of a showroom?
How to create a new retail project in the field of residential finishes and bathrooms following the need to transform the existing model of traditional showroom in a more competitive business? How to create a new brand, a new customer experience journey, reflecting the new market’s trends and i a multi-channel vision?
How to minimise the rent/construction costs/size of stores and create more engaging display areas with a longer VM lifecycle?
We break the rules and embrace a different approach to the process of sale, reinventing the showroom model, the customer experiences journey, working strategically not only on the format development, but deeply reinventing the relationship between the retailer and the supplier.
To gain a deep understanding of the real problems we worked instore, undertook mistery shopping & shadowing, set out workshops with sale consultants, manufacturer partners (marketing and sales teams), worked close to Viasolferino board, interviewed clients.
We outlined 3 set of workshops as strategic activities to develop the format, respectively
We created a first trial showroom.
Viasolferino focus on a number of trend-driven interior styles, launching bathroom collections every year and blending a selection of products from the manufacturers partners.
We worked simultaneously in:
The Retail Design Model is the work for defining the Format Showroom Design and the online concept design.
For the Format showroom Design we delivered the:
The Strategic Categories Plan is the work for delivering the Viasolferino Visual Book, a tool based on a “collection of bathrooms total look”. Viasolferino Visual Book driven by the market positioning and selected consumers’ clusters, contains inspirations grouped in 5 interior styles as possible choices to display in the different showroom displays. The Visual Book deliver the contents as
The Customer Experience Journey Between Online And Offline.